Caring: to be understanding of the current needs of our stakeholders, especially individual customers, and to strive to meet their needs with empathy and compassion.

Responsive: to be aware of the current and changing needs of our stakeholders, and to meet those needs by creative provision and adaptation of our services.

Responsible: to be aware of, and optimise the impact of our activities, particularly with respect to the environment and local communities.

Sustainable: to strive to balance short term needs with the requirement to ensure that we are able to deliver our mission over the longer term.

Transparent: to be open to enquiry from our stakeholders, and to be proactive with the provision of information about ourselves to the communities we serve.